CSP670 ICT Strategic Planning Assignment 2Q

CSP670 ICT Strategic Planning
Assignment 2Q

Question

Deadline: End of August, 2010

Case Study: STARBUCKS COFFEE HOUSE

Starbucks opened operations in Seattle’s Pike Place Markets in 1971 with the future aim of providing coffee to a number of restaurants and surrounding bars. With the recruitment of Howard Schultz who led the marketing and retail efforts of Starbucks in 1982, the company took a change in direction through the views of Schultz, who after visiting Italy tried to adapt the same principles in order to a strong bar culture. Schultz then utilized Starbucks ability to provide quality coffee beans and opened up a new store called Il Giornale, which brewed coffee from these particular beans. By 1987, Il Giornale had decided to take over the assets of Starbucks and also, further changed its name to Starbucks Corporation. By the end of the year, Starbucks had increased the number of stores to 17 and furthered its location span by entering Chicago and Vancouver.

In 1990, the company took further steps forward with expansion of the Seattle headquarters and an increase in resources with the opening of a new roasting plant. Relationships and other ventures also took off during the early nineties as the company looked to development organizations to further its progress. By 1995, the company really established its name with the opening of the 676th store as well as increasing the products in store with the addition of compact discs a result of a previously popular experiment with ‘in-house’ music. In 1996, the company kept on stretching its reach by entering into the market of Japan, Singapore and Hawaii. This was achieved through joint ventures including the one formed with Sazaby Inc., which pushed through the development of coffee houses in Japan. By the year 2000, things had progressed so far that 3,300 stores were already opened, the company had ventured into countries ranging from England to Australia and a website was created to keep up operations with the latest technology (starbucks.com).

Based on Starbucks operation in Malaysia, prepare a report on strategic plan for improving the current business situation in IT aspect. You may include Critical Success Factor analysis, SWOT analysis, Balance Scorecard, Organizational Model, and Value Chain Analysis.

CRM690 Research Methodology for IT Assignment 2Q

CRM690 Research Methodology for IT
Assignment 2Q

Assignment 2: Literature Review
> Due: 15th July 2010
> Purpose: Looking for Information on the research topic
> Background: For this first assignment, you are asked to explore as
> much as possible all information resources available to look for the
> latest and best articles in your research area/topic. It can be
> web-based and from conventional sources. List down the title of the
> article, authors, journal title/conference name/books/publishers, date
> published according to APA format. The article should be listed based
> on sub-topics. For example: If I chose the topic/research area to be
> e-learning, then my list will be as follows:
> 
> Definitions of elearning
> 1.
> 2
> 3
> 4
> Etc
> 
> History of e-learning
> 1
> 2
> 3
> Etc
> 
> Impact or e-learning
> 1
> 2
> 3
> Etc
> 
> 
> Challenges of e-learning
> 1
> 2
> 3
> 
> And so on.
> 
> To do this assignment, you must understand: What is literature review,
> what constitutes a good literature review and what should be done
> during literature review.
> 
> 
> The report can be up to 10 pages long. The more the better because it
> reflects the amount of work that you have put in to dig up relevant
> information.


Assoc. Prof. Dr. Zaitun Abu Bakar
> Department of Computer Science and Information System
> Kulliyyah Bannat
> Jazan University
> Jazan, Kingdom of Saudi Arabia

CRM690 Research Methodology for IT Assignment 1Q

CRM690 Research Methodology for IT

Assignment 1Q

Prof DrZaitun's email on Assignment 1Q:-

... I shall be sending you our first assignment by email. Puan Rosnah will
help me to upload the asssignment for those who wants to download it
from our portal.

For the time being, I would like you to think of a research
topic/project that you would like to be involved in. Example:
e-learning, e-commerce, mobile computing, computer gaming, cyber
security, etc, etc,

When you have decided, please send me an email and we will move on
from there. I would appreciate it if you could do that within the next
3 days.

... to be continued...


Her second email as shown below:


 Assignment 1: Topic Discovery
> Due: 30th June 2010
> Purpose: Topic selection
> Background: For this first assignment, you are asked to perform a bit
> of scientific inquiry. Write a paper that details what you learned on
> the topic. It is up to you to decide what you will investigate, as
> well as the format for the write-up. The results can be one to two
> typed pages only.
>
> Selecting a topic: Choose a topic that you like and are curious about.
> It can be e-learning, mobile computing, cyber law, computer games,
> hacking, e-commerce, intelligent systems etc etc.
>
> Report requirements: Submit a soft copy of your inquiry
> Put your name in the header of each document so that it appears on
> each page, and number pages.
>
> Once you have selected a topic or research area. Specify exactly which
> aspect or problem that you want to investigate. From here you can
> begin to formulate a problem statement. Once you are finished and
> clear about the problem, then list down the questions that you want to
> find the answers to. This will be your research questions.
>
>
>  Ok, lets see how you can rise up to this challenge.
>
> Stay with me.
> ZAB
>
> --
> Assoc. Prof. Dr. Zaitun Abu Bakar
> Department of Computer Science and Information System
> Kulliyyah Bannat
> Jazan University
> Jazan, Kingdom of Saudi Arabia

CSP670 ICT Strategic Planning Assignment 1Q

CSP670 ICT Strategic Planning
Assignment 1Q


Question 1
Write a 5 page report (more or less 10K words - changed to 3K words due to popular request) on the past, current and future of IT strategic planning evolution.

Question 2
Write a summary paper on this paper.
Mrs Siti said: will upload later, got network problem


Due Date for 1st Assignment: 10th July, 2010 (SAT), Now extended to 30th July, 2010.


Due Date for 2nd Assignment - END of AUGUST, 2010.


Below is the old Assignment 1 which was discarded due to inconvenience in getting journal references.

Mrs Siti wrote:

Hi Guys,

Had the strategic planning class. She gave the assignment 1.

Once you both get the book just go the the following pages and have to search all the journal or write up and have to read them and make a summary in a table. i have attached a excel file on how and the content of the table should be. Please have a look ok....

she should update the assignment in the LMS but till now it's not there...but never mind..

the due date is 10/7/2010

Chapter 1
pg 60
Item no 10, 11,12,26,29,30,32,50 and 84

Chapter 2
pg117
item no 8,12,25

chap 3
pg 178
item no 12, 18

chap 4
pg 235
item no 13

chap 5
pg 275
item no 10

regards,
Mohana