Wednesday, May 7, 2008

3 Key elements of MLM Schemes

By Thomas Sim, 18 July 2004

MLM stands for Multi-Level Marketing. This article is about the basic characteristics of MLM schemes and why they are successful.

Since AMWAY about 20 years ago, direct selling has evolved from cold-calling and door-to-door selling of detergents to group seminars and conferences which move more on business referrals and motivational talks rather than selling of any products. The ultimate money making machine is now MLM and no more direct selling. In fact, if you say you are doing direct selling, people do not avoid you anymore. It has become a little pity that people tends to help you up in direct selling rather than avoiding you.

Why MLM has become so powerful among this era of business or social life? Is it just globalization? Is it computer and ICT technology? Is it sophistication of human interaction?

The above factors no doubt had enabled MLM to succeed in today's life. Major MLM firms are from abroad; they are supported with good computer systems to tract who is who and whose down-line. And as we get sophisticated, we need more choices of goods and services and hence, blinded by new gadgets and ideas, basically to show off that I have and you don't!

Notwithstanding the above characteristics of MLM, the three most interesting ingredients of MLM are not the above elements. These 3 basic characteristics are found in all MLMs and they are on the contrary, always hard to find in normal businesses. This is also a reason that why MLMs are very successful today.

Element of Greed

All MLM schemes promise that the scheme can bring fortunes that can definitely be yours in a very near future. They can even arrive in a figure by diagrammatic or flow-chart manner. The up-line would make the illustration as simple as possible and gives lots of examples of those who had already accomplished the task. Of all, the final figure is the achievable task - in very near future 3-5 years only.

Element of Ease

All MLMs do not need huge capital, license of patent registration, technical expertise or anything at all, for that matter. Every thing is so easy - all being prepared for you. If you don't have transport, you up-line can even provide that for you. There is no reason you can't do the business - you are a fool if you don't see the opportunity. Even the grandmother next door knows the tricks.

Element of Vision

Never mind that you don't know what you like to do in life. We have the whole solution for you. It is not just today we have plans for you, we have great plans for you in the future too! Sound familiar? The MLMs have gone in great details about the vision of the organization and in it the average ordinary man would be amazed at how complete and full prove is the vision of the company. If you are one who is always drifting, here they offer a great anchor, a marvelous lighthouse and a savior of your miserable poor life. Many occasions that you will be told that there will be many overseas trips to enjoy life rather than your pathetic overtime every weekend.

The 3 elements are the key to the success of the MLM business - they will always emphasize that. It is not wrong to learn from the successful people. It is the opposite - they teach us the shortcuts and we can avoid costly mistakes. There is no wrong in GREED too! For at times of poverty, who is going to watch over you? No others but yourself. So be responsible for your ignorance. To be rich is the least a person can demand. It is a birth right! Many seminars of MLMs will hammer on the issue of 'mental conditioning' that we are pre-conditioned to be poor and many who saw that have long broken the barrier and joined them and long became rich. They even paint a picture of to be poor is a sin!

So, what do we learn from the above?

MLM is a business system that is so well thought of that there is no fraud or mistake that can be found. Truly, if you have the three elements of Greed (Motivation), Determination (Ease of every thing) and a crystal clear Vision, you could succeed in anything. These are general universal principles, they do not happen by chance in MLMs and definitely not just in MLMs.

If anyone is successful in a particular MLM not because of the above three elements, that is the MLM I am going to join. Please tell me one - which I dare challenge you, NONE!

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