1. Dato' Tony Fernandes is one of the founders of AirAsia, a successful budget no-frills airline in Malaysia. What do you think motivates him to start AirAsia? Looking at his unconventional but effective strategies in making AirAsia one of the top low budget airlines in the World, what might he revolutionize in the future?
Which character (cultural dimension) of an entrepreneur does Dato' Tony Fernandes exhibit? Compare him with Steve Jobs.
(20 marks)
2. How do you personally stack up against 'The myths of entrepreneurship'? What area (or areas) that you need to develop and improvise?
(10 marks)
Deadline to submit Assignment is 5th March, 2010
Deadline to submit Assignment is 5th March, 2010
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